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Tide Loads of Hope

You can help. Purchase Yellow Cap Tide. A portion of the proceeds* goes to support families affected by disasters.

_{*10 cents from every purchase of yellow cap Tide goes to support families affected by disaster.}

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Product Information

More cleaning ingredients. Less water.*

Did you know another concentrated detergent contains up to 80% water? Not Tide. Tide has more cleaning ingredients, less water.*

 *vs. the next leading regular liquid detergent, past 12 months as of 11/15/08

Scents & Sizes

How It Works

During World Wars I & II, an animal and vegetable fat shortage triggered the creation of detergent surfactants. Procter & Gamble invented Tide in 1943.

Surfactant molecules have two parts. One is "water loving" and the other is "water hating." The water-loving (hydrophilic) part breaks the surface tension of water. The water-hating (hydrophobic) part is attracted to oil and grease in soils, loosening and removing them from fabrics. Detergents usually contain more than one type of surfactant to address the needs of removing certain types of soils and cleaning different types of fabrics.

Other ingredients in laundry detergent can include:

• fluorescent whitening agents (to help maintain whiteness or brightness)
• enzymes (to help break down complex soils such as blood and grass)
• fragrances (to help clothes smell clean)

Frequently Asked Questions

Product Videos

"Testimonial from Waterloo floods"

Tide Loads of Hope (2:02)

"Testimonial from San Diego wildfires"

Tide Loads of Hope (1:39)

"Testimonials from New Orleans"

Tide Loads of Hope (1:50)

"Testimonial from Galveston"

Tide Loads of Hope (1:59)

"Testimonial from Baton Rouge"

Tide Loads of Hope (2:06)