This product gives you the same cleaning power you expect from Tide, but with an added freshness benefit. In addition to targeting and helping to remove tough odors, Tide HE with Febreze Freshness offers improved freshness that lasts all day long.

Our Tide HE with Febreze Freshness formula now contains renewing scent technology that releases freshness as you move. This helps keep your fabrics smelling fresh all day long.

Both products provide excellent cleaning and stain removal.

Tide HE with Febreze Freshness is a high efficiency detergent designed specifically for use in high efficiency washers. Because of lower water usage and the tumbling action of these machines, special low-sudsing formula helps to maximize good cleaning performance.

HE detergents create few suds and disperse quickly to help get the best cleaning performance with only 20% to 66% of the amount of water used in traditional machines.*

And HE detergents were actually developed by home appliance engineers and detergent scientists. The result: an effective cleaning system. Traditional detergents are formulated to get great cleaning power with high water washes; they aren't created to work well in low water.

* Source: SDA

Yes, the product is designed for an HE machine.

Using traditional detergent in an HE washing machine can cause excess suds. Excess suds could lead to washer problems, and just using a smaller dose of regular detergent won’t solve the problem.

According to the Soap and Detergent Association (SDA), HE detergents are the "only choice" for HE washers. Using less regular detergent than recommended for the load size (in an effort to control suds) may mean reduced cleaning.

Tide HE with Febreze Freshness and your HE washer work hand-in-hand to get you the results you expect. Using the wrong formula of detergent in your high efficiency washer means you may not get the cleaning results you've come to expect from Tide.

Using regular detergents can create too many suds, which can interfere with the washer's tumbling action by "cushioning" the laundry, and reducing soil and stain removal. These excess suds can also lead to residue buildup, because they are not as easily rinsed away.  Over time, they could lead to machine malfunctions, according to the SDA.

Our Acti-Lift formula is designed with ingredients to help provide deep cleaning of fibers, break-up dry stains, and provide a whiteness boost.  Soon, you will find it in place of your current Tide when you shop. 

No. Like all Tide products the Acti-Lift formula is extensively tested to ensure that it’s safe for all machine-washable fabrics. 

Yes, there are HE versions of many of your favorite Tide varieties including Tide with Bleach Alternative, Tide Coldwater, Tide with a Touch of Downy, Tide plus Febreze Freshness,  and Tide plus Febreze Freshness Sport. 

Yes, Acti-Lift can be used with laundry additives such as bleach and laundry boosters. As always, be sure to read instructions before using additional products.

Absolutely; Acti-Lift is suited for both.

Acti-Lift can be used on all washable fabrics.  As always, for best results, please be sure to read you garments care label instructions.

Yes, our packages are recyclable and in fact, all Acti-Lift bottles have been made from 25% or more post consumer recycled plastic.